After the initial international launch materials expired we had to create something a bit more local from the assets available to us. It gave us the opportunity to create something with a tone that reflected the local audience a bit more than the lofty international work.
People liked it.
The dealer I met at John Andrew Ford loved it.
He said his kid was even wandering round the school yard telling people he was "Doing the Business".
Based on this sample size of 1, we can say it was a raging success.
Before the latest iteration of the Ranger, we also trumped Hilux in sales, so we made a couple of quick fire updates to let people know the winds of change were a’howlin.