Youi - Bonnie & Wiremu

Youi were experiencing some credibility issues in the NZ market . We were challenged to create a brand campaign to turn that around, Bonnie and the Wiremu were the solution, two uniquely kiwi kids, working together to overcome their challenges and make the world a bit more theirs.

The campaign extended out across various different OOH and digital touchpoints. Youi are ultimately a DRTV company and returned to that.

Youi - The Accident
Youi - A Short Drive
Youi - Stop Watch