Let's be honest, launching the Ford Mustang was always going to be fun. The only challenge was making sure a younger audience found it as exciting as the older generation. Teaming up with uber and a bbq joint we put on Drive Thru Friday. For one day you could order up a Mustang Uber and Drive Thru our pop-up BBQ Diner on the waterfront. It blew up on social and PR, giving the Mustang a worthy launch and exciting a next generation of fans.