THE SHADOW FACTORY

Modern life is fraught. Southern Cross wanted to remind people that we understand the challenges, and want to be part of the solution. We created a campaign built around three distinct New Zealand family units, each experiencing their own pressures, but ultimately doing something to Take Life Back.

Every pet has a voice. When we talk to them, we can kinda imagine what they’re saying back to us, and how. We borrowed those pet voices to explain why Pet Insurance makes sense.