We challenged beer-geeks to prove they were worthy of their flannel shirt with a digitised taste test.  The Hallertau Lucky Dip came to life as both an in-store promotion and activation at beer events. We replaced the labels on Hallertau beers with a unique Lucky Dip code.  By entering the Lucky Dip code and their guess on our promo site, they had to prove to She-Ra, our sassy beerbot app, they knew their stuff, identifying which Hallertau beer they were drinking.
       
     
       
     
 The Lucky Dip came to life in out packaging with a specially designed and perfed box in retail.
       
     
 The Lucky Dip also became an activation tool, adding a whole lot more fun to the Beerfest circuit, punters could plunge into our icy barrel for their beer, and test their knowledge.
       
     
askshera-mockup2-1.png
       
     
 The She Ra chatbot was developed around a uniquely Riverhead personality. While she was developed to talk beer, she also wasn’t afraid to talk a bit of smack, calling out the overly cocky beer geeks who couldn’t tell their pilsner from  garden variety piss.
       
     
 And of course the tone carried through to how we presented the product offerings and descriptions.
       
     
LuckyD04_1600x937.jpg
       
     
photo[4].JPG
       
     
photo 2.JPG
       
     
Freaky Lady On Red3small.jpg
       
     
photo[3].JPG
       
     
photo[1].JPG
       
     
LuckyD_1600x937.jpg
       
     
 We challenged beer-geeks to prove they were worthy of their flannel shirt with a digitised taste test.  The Hallertau Lucky Dip came to life as both an in-store promotion and activation at beer events. We replaced the labels on Hallertau beers with a unique Lucky Dip code.  By entering the Lucky Dip code and their guess on our promo site, they had to prove to She-Ra, our sassy beerbot app, they knew their stuff, identifying which Hallertau beer they were drinking.
       
     

We challenged beer-geeks to prove they were worthy of their flannel shirt with a digitised taste test.

The Hallertau Lucky Dip came to life as both an in-store promotion and activation at beer events. We replaced the labels on Hallertau beers with a unique Lucky Dip code.

By entering the Lucky Dip code and their guess on our promo site, they had to prove to She-Ra, our sassy beerbot app, they knew their stuff, identifying which Hallertau beer they were drinking.

       
     
Hallertau Lucky Dip
 The Lucky Dip came to life in out packaging with a specially designed and perfed box in retail.
       
     

The Lucky Dip came to life in out packaging with a specially designed and perfed box in retail.

 The Lucky Dip also became an activation tool, adding a whole lot more fun to the Beerfest circuit, punters could plunge into our icy barrel for their beer, and test their knowledge.
       
     

The Lucky Dip also became an activation tool, adding a whole lot more fun to the Beerfest circuit, punters could plunge into our icy barrel for their beer, and test their knowledge.

askshera-mockup2-1.png
       
     
 The She Ra chatbot was developed around a uniquely Riverhead personality. While she was developed to talk beer, she also wasn’t afraid to talk a bit of smack, calling out the overly cocky beer geeks who couldn’t tell their pilsner from  garden variety piss.
       
     

The She Ra chatbot was developed around a uniquely Riverhead personality. While she was developed to talk beer, she also wasn’t afraid to talk a bit of smack, calling out the overly cocky beer geeks who couldn’t tell their pilsner from garden variety piss.

 And of course the tone carried through to how we presented the product offerings and descriptions.
       
     

And of course the tone carried through to how we presented the product offerings and descriptions.

LuckyD04_1600x937.jpg
       
     
photo[4].JPG
       
     
photo 2.JPG
       
     
Freaky Lady On Red3small.jpg
       
     
photo[3].JPG
       
     
photo[1].JPG
       
     
LuckyD_1600x937.jpg