How do you make kiwis love a Grabaseat sale even more?
Add ice cream and give away overseas trips.
For the Grabaseat Birthday activation we brought the magic of the kiwi birthday ice cream of choice, Goody Goody Gum Drops, to life with some sweet prizes hidden amid a tub of green balls.
We spread the news on the day via Air New Zealand and Grabaseat social channels, with hundreds of Aucklanders lining up for the chance to dive in to score a prize. And for those who couldn’t make it we had radio personalities plunge in on their behalf, live-streaming it through shared channels.